7 Effective Ways to Use Social Media Strategy For Events

Social media plays a critical role in event marketing these days.

For close to the last 2 decades I have been promoting large events, nightclubs, and festivals

Some of my more famous ones include The Haunted Halloween Ball and The New Years Eve Party Chicago

By having a Social Media Strategy for promoting your event on social media platforms like Facebook, Instagram, and Twitter, you can significantly increase your sales and profits while spreading awareness about your brand and mission.

Whether you’re hosting a rock concert or a business conference, social media has been proven to be an effective tool in boosting event attendance.

If you’re planning an upcoming event, check out these social media strategies for events.

Increase Event Attendance Using Social Media

Increase Event Attendance Using Social Media


  1. Create and Share Facebook Events

Creating a Facebook event is an easy way to increase the visibility of your event and provide the public with the critical information they may need.

Through a Facebook event, people can directly comment and ask questions about the event which boosts engagement.

To create an event on Facebook, click on the ‘Create’ on the top right then event.


Fill out all crucial information, choosing a descriptive name and a photo or video to accompany the text.

Be sure to also add keywords to ensure that your event shows up in the SERPs.

  1. Schedule Regular Reminder Posts


You may have people interested in going to your event but there is a chance they may forget or need a little nudge to reserve tickets.

Get them excited about attending by scheduling regular posts to ‘remind’ them why they should come.

Start your marketing efforts at least one month in advance and take advantage of multiple platforms to reach as many people as possible.

When sharing reminder posts, be sure to focus on quality over quantity by explaining why they should attend and what will be offered at the event.

  1. Make Use of Branded Hashtags
Branded Hashtags

Branded Hashtags

Hashtags are commonly used on social media platforms like Twitter and Instagram to identify a topic of interest.

By using a branded hashtag for your event, you can make it easier for people to find information about your event which can generate excitement and conversation.

Also, use interest-based hashtags to reach certain audiences.

For example, if you’re hosting a conference to empower women, you may try the hashtag #conferenceforwomen or #womenempowerment or from above #hauntedhalloweenball


  1. Start Early and Be Consistent

You don’t want to create a Facebook event and simply walk away.

You want to start your marketing efforts early and be consistent, posting until the day of the event, and possibly even after.

By consistently posting, you can continue to pique the interest of potential attendees and encourage discussion about your event.

I love to use past event pictures and Videos if you have them to get people talking and sharing on social media.

Also, be sure to provide any updates or new information about the event as you receive it to keep people in the loop about what they can expect.

  1. Schedule Posts Ahead of Time

Event planning takes a significant amount of time and energy.

It is easy to allow smaller details like social media posts to slip through the cracks.

Unfortunately, when you fail to market to the best of your ability, you will often find a decrease in attendees.

To ensure that you are pumping out the proper quantity and quality of posts, schedule them ahead of time.  

There are numerous social media scheduling tools that can be used to promote your content automatically to give your audience a steady stream of information.  

I like to use Storrito for desktop posting to Instagram Stories, for Instagram feed posts I use HopperHQ, and for social posting, Hootesuite is my choice 

  1. Run Engagement Ad Campaigns

Social media ad campaigns can be used to boost engagement and get more people interested in your event.


Facebook and Instagram both have options for creating ad campaigns, while Twitter and LinkedIn have made it easier to target certain audiences and connect with other businesses.

Platforms like Facebook allow you to prioritize what users will ultimately see your ad.

You can also see what types of users are most likely to interact with an ad.

By Boosting the event directly from the event page, the campaign acts similar to a Sponsored Post.

Here is a complete article on Facebook Sponsored Posts 

My Halloween and NYE paid social media strategies are running page post engagement video ads to create awareness and social proof and then retarget the web site and event bright visitors that haven’t purchased with image ads.

  1. Host Contests with Fun Prizes


Contests are a fun way to increase event attendance through engagement.

Hosting a contest can also get your business new followers on all of your pages.

To make people want to participate in your contest, offer a prize or a number of prizes that people will want to win.

This might be free tickets to your event, a voucher for a free meal, free merchandise, or a backstage pass.

Once you have hosted the contest on one social media platform, promote it through email and across all of the other social media platforms.

Everyone loves to win and receive free prizes and a contest is a perfect way to connect a fun contest with your upcoming event.

Boost Event Attendance on Social Media

Today, no event is complete without some social media presence. Facebook, Instagram, Twitter, LinkedIn, and similar platforms have made it easy to reach hundreds, thousands, or even millions of people with just a few clicks of a button.

Boost Event Attendance on Social Media

Boost Event Attendance on Social Media

However, that doesn’t mean that social media marketing doesn’t take work.

It is up to the event holder to create posts that will engage their target audience and urge them to attend.

Event holders must also post regularly to keep potential attendees interested in attending and not back out.

More and more event organizers and marketers are making use of social media when hosting events and for good reason.

With so many highly-engaged users, social media platforms are able to instantly generate a buzz about your upcoming event while increasing the visibility of your brand online.

If you would like to learn about paid social media traffic check out my FREE AFFILIATE MARKETING COURSE and here is a Great Video on My Incredible 2019 New Year’s Eve Campaign