Have fun with landing pages this is your online salesman, you don't have to reinvent the wheel either, the internet has been around 25 years and just about every possible landing page, color, design, etc has been tested and is out there, find something that is a proven winner and model it - Brian
One of the most important things in affiliate marketing is landing pages. Typically, if a campaign is not profitable that's one of the first things I'm going to try to improve on.
Let's talk about direct linking first.
This means a user clicks on an ad and is sent direct to the offer.
Have you ever heard of the offer Candy Crush?
If you happen to be browsing your newsfeed or somewhere online and all the sudden appears an app install appears in your phone, that’s the advertisers actual offer page.
Here's an example:
Direct Linking is just that; directly linking to the advertisers/offer page. Once Candy Crush is installed you get paid a commission.
2. Detailed Setup
Open up your affiliate network dashboard and grab your affiliate link #1 and #2
Don't overthink this, you're going to want to keep this simple, you're never going to have the perfect landing page right from the start.
Overtime as you are getting more experienced in running traffic, you will slowly build great landing pages
Here's a traditional formula for landing pages:
Headline - To catch people's attention.
Image - people are visual.
Body text - this is the benefits part of the landing page where you convince them they need your product
Call to action button - make sure people know exactly what you want them to do
Social proof - this is where you typically put comments, reviews, testimonials, etc When it comes to social proof you can also consider trust seals, badges, etc
Here's a diagram of a landing page to help you understand it better. Most mobile landing pages are variations of this diagram.
How to create landing pages
So now you know what a landing page is and what it's used for so how do you create one?
Landing pages are simply a one-page website.
There are landing page tools out there like Clickfunnels and Thrive Themes, but they aren't necessarily designed for affiliate marketing campaigns. (By the way this guide was built in Thrive Themes on my Word Press Blog, what a great tool)