Books
Head Strong by Dave Asprey
Currently Reading.
BUY HERE
Unfair Advantage: The Underground Blueprint to Creating a Massive Movement by Turning Your Knowledge Into Income
An excellent read, if you have never produced a course then this is a must-read, Kevin knows his stuff. As a seasoned course creator, I was able to pick up a few golden nuggets along the way. This one is worth checking out.
Russel Brunson – ClickFunnels
You suddenly lose EVERYTHING…
what would you do from Day 1 to Day 30 to save yourself…
Breakthrough Advertising by Eugene M. Schwartz
What a GEM this was, there is too much incredible content to list here so much I will say this I need to read this one at least one of two more times to fully grasp all the excellent material. I recommend reading this while you are in the process of writing some serious copy.
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson
Well, I don’t want to spill the beans here, but I let this book in the back of an airplane seat and was so concerned about it the day I arrived home I ordered another copy. It is that good! Pretty much the bible of online marketing and webinars, a book that certainly as made many people millionaires.
CopyWriting Secrets by Jim Edwards
I like this one, a good quick read on a flight to from Vegas to Miami and back. Jim has been in the game for 25+ years and just hearing some of his stories had my wheels turning on campaigns I am currently running. If you are marketing online or fairly new to copywriting grab this book and take some notes, it’s loaded with golden nuggets.
Magnetic Marketing by Dan Kennedy
I have to give to Dan Kennedy on this one, its a great read, and because I purchased on Amazon and left a 5-star review he sent me an entire PDF of hit entire book funnel, which is great! If you are a business owner or are thinking about owning a business then you must read this book. The value here in learning how to create a system that has your customers begging to buy from you. It’s an amazing system, check this MUST READ out!
Opportunity by Eben Pagan
For those who don’t know Eben Pagan is a legendary internet marketer. He has developed multiple 7 and 8 figure businesses online through the power of the internet. A couple of big takeaways here are pursuing your passion projects, it’s ok to launch imperfectly, and have the ability to look into the opportunities with multiple lenses will be key to big successes in the coming years.
YouTube Secrets by Sean Cannell & Benji Travis
A Nice quick read if you are thinking about getting into the YouTube game. It’s 30,000 Mile view on what you need to consider and what you need to do to start on YouTube, filled with real-life examples and quality pro tips from Sean and Benji this a must read before you press record.
Rocket Fuel by Gino Wickman and Mark C Winters
Great book, honestly a must read for en entrepreneur. The main theme of the book is about how business owners are either Visionaries or Integrators and in order to get the most out of you business you must have a combo of the two to get you business to skyrocket
Influence by Robert Cialdini
Another must read, life changing book, you will need these skills to advance in life, as an entrepreneur you will need to influence people and give them what they want to get what you want.
Lean In by Sheryl Sandberg
Great Book from one of the most influential women in the work. From Facebook to Google a greta book about how a female has risen to the top of one of the biggest companies in the world and balances a marriage, family, and incredibly stressful work life. The female entrepreneurs this is a much read.
Why We Buy by Paco Underhill
Why We Buy by Paco Underhill was an amazing book, so many golden nuggets on they way retail works and why certain layouts and placements matter in stores. After this read, you will never look at the design layout of a store the same again
Getting More by Stuart Diamond
Great book, likely will read it again. This is a book for anyone, concept of getting that one extra hit in every nine or ten at bats and overall the impact that will have on your life span.
Couple of my favorite takeaways were when talking or negotiating with someone how to use items of unequal value or coming up with a common enemy to increase chances is to use them without out even thinking about then, ingrain them in to everyday use.
Awesome book if you have kids and helping with tactics to get the desired behavior.
The Science of Getting Rich by Wallace D. Wattles
Old school read, but still relevant even in today’s information age. The book made me really think about the thought process of getting rich. How thoughts will effect actions and in turn results. Key takeaway that there is a scientific formula for getting rich and if you follow the formula, the result will happen.
The audio is about 2.5 hours and well worth it can get though it in a day if you listen will your making food, driving to work etc. I will likely listen to it again, as I found it motivating.
Predictably Irrational by Dan Ariely
This is a must read for marketers! A lot of case studies here that will honestly make you smile and laugh. I won’t spill the beans but let’s just say that there is a one that involves porn and a plastic wrapped computer, lol
The key takeaways were that when emotion and certain factors such as the opportunity to cheat or perceived value are involved that people with behave in a predictable way.
This is great education when you placing price point on say an upsell or picking a pricing structure for a product launch. You will find yourself armed with a competitive advantage in many situations after reading this book
Linchpin by Seth Godin
Linchpins are creative, artists, they stand out, would be hard to replace
Linchpins don’t need resumes, they have work they have done, blogs, project etc, speak for themselves
Good Quote Everyone was a genius at some point in their life, figuring something out etc, if they have done it before they can do it again
Part of the Art is the shipping process, and getting it to market, i.e pushing publish on a blog, launching a campaign
Rich Dad’s Before You Quit Your Job by Robert T. Kiyosaki
I listened to this one a couple of times. I lot of great nuggets in here for those that are potentially want to jump from a job word to the entrepreneur lifestyle. Robert tells of some of his personal experiences which I found quite interesting, hence why I listened to this one twice.
Psycho-Cybernetics by Maxwell Maltz
This one of my personal favorites, talks about how the brain and thoughts play into psychology and help one guide themselves through to success.
So many real life useful examples on how to apply Psycho-Cybernetics to your life, can’t wait to get through this one again.
Good to Great by Jim Collins
One of my mentors Jason McClain of High Traffic Academy has his employees read this book once a year, that should tell you something. This is a great read with the entire theme of what makes one company great compared to a good ones.
Couple of my favorite takeaways was getting the right people on “The Bus” and getting “The Pendulum” swinging in order to get the company moving in the right direction.
This is must read if your running a business or are a entrepreneur.
The 10X Rule by Grant Cardone
I highly recommend this one if you planning on taking on entrepreneur world. Grant does a nice job motivating and talking about what it really takes to be successful.
Until you have reached you goals no more “Taco Tuesday” or “Sundays with the family,” you want to 10x your income them 10X you worth ethic and make it happen
Dotcom Secrets by Russell Brunson
If your an internet marketer then you need to know Russell Brunson and need to own this book. Russel is a internet funnel building master, so good that him and his team created Click Funnels, one of the top funnel building software in the world.
Fun book for creating emails and funnel sequences here, one that I will surely refer to time and time again. Keep this one close to your desk!
The Launch by Scott Duffy
So you have a new product or business idea? Well, this is one you must listen to. Scott has done many launches and know the game and will give you an action plan for 90 day product launch. His real world examples and experience will help guide you on your launch and help you avoid some of the common mistakes people make when launching a company.
Midas Touch by Donald Trump and Robert Kiyosaki
I really liked this one, motivated me to strive to build the best “Brand” I can build. Both of these guys are mega successful and at the time of this writing, Donald looks like he has a real shot at becoming president. If you have a business and are creating a brand this is a must read. Tons of great stories and a lot of real life examples. Love them or hate them you have to respect them.
The Millionaire Fastlane by MJ DeMarco
My good friend and all star affiliate marketer John Crestani recommended this one to me and it was so good!! Funny, this guy MJ went to my alma mater Northern Illinois U and owned a limo company in Chicago land(as I have as well).
This one was like reading about me, a great resource on how to get into the fast lane of wealth and capitalize on the Internet Gold Rush. Coming from someone who has done it and has real world examples to prove it. He really breaks it down and helps you evaluate you life and get you on the right path. Solid read here.
Permission Marketing by Seth Godin
Older read here, but still relevant. Seth is one on my favorites and he nails it with this one. I was at the Traffic and Conversion Summit in 2016 and they were still recommending this one as a top read.
Long story short Seth nailed it back when this was written about building a list that you can build a relationship with and selling to your “friends” If your just getting into internet marketing you should read this one, if you have been in the game for a while you already know this stuff.
Pitch Anything by Oren Klaff
One of my favorites of all time for sales. The next time I have a big presentation coming up I will be listening to this one again. This guy is amazing, I wish he was on my team.
This book kept me interested until the very end, the final story was honestly one of the most motivational and exciting I have ever read. I won’t spill the beans on this but I will tell you if your in sales or business where deals need to be closed then you must read this one.
The Psychology of Selling by Brian Tracy
Another Great book, likely will read it again. This is a book for anyone in sales. If you are a salesman or a sales manager then you and your team need to know this one inside and out.
Brian Tracy is a sales wizard and he goes over tactic after tactic in this book. The are real life examples of the tactics in action and the results speak for themselves. This one is one you need to keep in the car and review before you walk into a sales meeting. Fun stuff!
The Secrets of The Millionaire Mind by T Harv Eker
Classic here and one everyone needs to read when you start on the entrepreneur path. One of my favorite takeaways is when you see a penny or any form of currency on the ground pick it up and say “thank you” I actually do this and I still feel lucky every time 🙂
The book is great for a mind set and will help you break free from you limiting beliefs on money and wealth. There are a ton of golden nuggets and and I actually read it twice. I have actually talked to Harv on the phone when he was looking to book a table in Las Vegas, I admire him as a visionary.
The Intention Experiment by Lynne McTaggart
This is a long one, interesting by long. A lot of really cool experiments that reinforce the power of the brain and thoughts. This one makes you really think that you can turn your thoughts into reality.
Idea Man by Paul Alen
This is a gem, my prediction this will be made into a movie someday! Paul Allen is truly in inspiration for me as he talked about is early days and his obsession with programming and getting started in the business. It was a real eye opener on how he was able to predict the future and make moves based on his ideas
Fantastic read here friends, one of those books you really don’t want to stop reading until it’s finished, Bravo to Paul Allen The Idea Man
The Obvious by Bill Walsh
Bill Walsh is a personal friend and runs an educational company called Power Team International. This guy travels more than anyone I have ever met and has a ton of connections.
This book if a solid read of things you really need know to succeed in business. If anyone knows how to be around people and make connections it’s Bill Walsh, pick this one up and read it one the plane 🙂
The Road to Riches by Napoleon Hill
A nice extension to Think and Grow, 13 must know keys to be successful in business. Some of the information was the same as his other readings, but it was a nice review of solid information. I would read Think and Grow Rich before this one.
Think and Grow Rich by Napoleon Hill
Classic read and one that you should have in your library, I have went through it twice and will likely go through it again. Great book to help with limiting beliefs and how thoughts can control actions.
Pretty Simple the title says it all, older read but stories are relevant even today
Cashflow Quadrant by Robert Kiyosaki
I really like this so much that I listened to it twice. Robert lays it out on how there are 4 quadrants of business. The employees, the specialists, the business owners and the investors. A number of real life examples, interesting stories, and good advice. Which one do you fall into?
The Secret Code of Success by Noah St. John
This was a good read, a solid mind set book, Noah talks about afformations and how your thoughts will turn into reality. As you can tell by the books I have read a lot of mind set books and its an important factor to success.
I signed up for his email list and he sends a a lot of emails with an upsell to his live event. I personally am seeking more specialized knowledge and following these mind set guys will not make you money in my opinion. I liked the read, but the after push was to much for me.
Who Moved My Cheese by Spencer Johnson
Funny one here, but super real and really good. Basically, a story about change and the type of person you are when it comes to change. Are you a early adapter, or are you living in the past?
If you own a company then you and your employees should read this and be on the look out for change today more than ever.
How To Win Friends & Influence People by Dale Carnegie
Loved it, even though this was one that was written in the early 1900’s everything and I mean everything still applies to people today. If you want more out of life and plan on making deals with people then you must master this book.
The crazy thing to me is the even with today’s rapidly changing information world people are still people and what really matters when it comes to closing deals and getting ahead is people and how you interact with them.
The Advanced Selling Strategies by Brian Tracy
Another solid read a nice extension of the book above The Psychology of Selling. More tactics, more real life examples, and more stuff anyone who sells needs to know. I need to read this one again.
The are so many golden nuggets in here its impossible to take it all in the 1st time through. Brian Tracy is a great mentor for sales people.
