Category: Facebok Traffic

Facebook’s 3 New Relevance Scores for Ads

Facebook recently unveiled new metrics designed to help advertisers more accurately measure ad relevance.  Instead of relying on a single comprehensive score, businesses can now take advantage of three ways to measure ad relevance. Here is the blog in video form: These three metrics include quality, engagement rate, and conversion …

Facebook Ad Placements Guide

Marketing Meathead’s Official Guide to Facebook Ad Placements Facebook has quickly become one of the most effective platforms for creating and posting ads. Businesses have the option of allowing Facebook to show their ads in places where they are most likely to perform, or they can manually choose where to …
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