Millennials, who range from ages 22 to 37, make up a major portion of consumers.
In fact, this generation is expected to reach 73 million in the U.S. by the end of 2019.
Also known as Gen Y, this group is highly tech-savvy, having grown up in a world of mobile phones, social media, and Internet-based products and services.
As a marketer, it is important to reach millennials in a way that really speaks to them.
While not all millennials are the same, it is crucial to look at behavior patterns in this group when developing your marketing strategies.
Tips to Selling to Millennials
With information at the click of a button, millennials are far more equipped to learn facts about the products and services they want.
They often reject traditional advertising and instead look towards reviews and community settings to gauge whether or not a brand is worth investing in.
When trying to reach millennials, it is best to try and make them feel like they are part of a community, rather than blindly selling to them.
Next, it is important to know that millennials appreciate the ability to shop both digitally and non-digitally.
This means that while many people in this group want the ability to shop online on their computer or smartphone, they also like the option to physically walk into a brick and mortar location.
Having both options can be beneficial to businesses.
Most millennials know what they want in a product or service and know where to go to get it.
This means that many people in this group are brand loyal and will return to a trusted company again and again for good products and even better service.
To make your company a trusted brand, you need to continue working to create personalized engagement and deepen relationships with consumers across various channels.
Companies dedicated to social and environmental change already have a competitive edge when it comes to attracting millennials.
Even more so than boomers, millennials often strive to make the world a better place.
This means many choose to pay extra for products and services that are dedicated to these causes.
Millennials are also big supporters of all things social media.
However, they also know when brands are not being their most authentic self.
When sharing information on these platforms, it is important to act human rather than regurgitate information.
Listen, engage, and create a community that consumers will be happy to be a part of.
Need some help getting started?
Here are just a few simple tips to reach more millennials.
➡️ Create and share visual content. Millennials often respond better to visual platforms, such as Pinterest, Instagram, and Tumblr.
➡️ Add user-generated content to your website. Don’t be afraid to post images your fans create and other user-generated images on your homepage and product pages, or create a gallery on your website.
➡️ Provide experience. Millennials want to experience new things. You will see more brand growth by providing content that is authentic and provides an honest and in-depth look at your brand message.
➡️ Create content that is sharable. You want to create content that people actually want to share. Word of mouth is one of the strongest forms of advertising.
➡️ Make it easy for consumers to shop. Turn your Instagram feed into shoppable galleries, allowing your target audience to land on your product page at a click.
➡️ Do Contests and Giveaways. Millennials love partaking in contests, giveaways, and other public offerings where they could potentially win something.
There are countless ways to reach millennials in a way that increases your traffic and brand loyalty.
However, the best way is to simply be authentic and transparent.
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