How to Use Customer Best Customer Reviews in Your Content (And What Not to Do)

Best Customer Reviews can have a bigger impact on your business than you may think.

According to the Local Consumer Review Survey 2018 by Bright Local, 85 percent of online consumers rely on customer reviews with the same level of trust as personal recommendations from family and friends. Many studies have also found that displaying customer reviews on your website can boost conversion rates substantially.

Let’s look at some best customer review facts:

  • 85-88% of people read reviews to determine the quality of local services business(
  • Positive reviews make consumers trust a local business 72% of the time
  • Consumers trust online reviews as much as personal recommendations 88% of the time
  • With regards to spending a customer is 31% likely to spend more on a business that has excellent reviews
  • The most common reputation traits and reliability 27%, expertise 21%, and professionalism 18%(

From personal experience and focusing on reviews the last five years in my Vegas services business I have seen a substantial number of new customers and sales increases to the tune of 30% revenue year over year with a big factor being positive reviews.  They really do make or break a brand.  I have a lot of untrusting international customers and the reviews really help them make a decision.

Reading the best customer review will build trust in the buyer about the quality and credibility of your product and or service.  Good reviews will also generate more traffic to your site from places like Facebook, Yelp, and Google reviews.  Click Here For a Ninja Yelp Tactic to generate free traffic

So what are the best ways to use online reviews in your content?

  1. Add Reviews to Blog Posts

Blog posts are a common form of online content that businesses often use to share news, introduce new products or services, or talk about existing goods. There are a number of ways to add customer reviews to your blog posts, such as a pop-up on the side of the page from a satisfied customer.

You may also choose to add a link to a review of your product or service in a relevant blog post. A direct quote inside your post can also be effective. What you want to avoid is posting reviews that sound overly promotional or unnatural.

Add this into a blog post in quotes and link to the actual review on google


  1. Post Reviews on the Homepage


The homepage of your website is where many of your visitors will go to learn more about your business. Consider using a plug-in or special coding that shows the newest reviews from third-party review sites which helps boosts your credibility.

What you want to avoid is posting only positive reviews of your business. This makes your business appear more honest. However, this doesn’t mean you need to post a lot of negative reviews. You want to put your business in a good light overall.

  1. Display Reviews on Landing Pages

Motivate your audience to sign up for your product or service by posting positive customer reviews about your business as social proof on landing pages.  There are a number of ways to achieve this based on the software you’re using, such as standard quotes or with a slider. Test different options to see which convert best on your page.


Customer reviews are also a great way to encourage your audience to sign up for your newsletter. This is an excellent option if you don’t have the time or funds to offer a free incentive, such as an e-book. However, using reviews doesn’t mean you should no longer offer other incentives you may have as these can still be valuable.

  1. Create a Designated Review Page

Consider adding a page to your website that is just for customer reviews. You may also choose to add software that allows customers to comment and/or rate your products or services.  We use Trust Pilot This interactive feature helps keep your reviews current and creates a sense of trust between businesses and customers.


It’s important to understand that you will need to continually deliver stellar products or services if you want to receive excellent ratings from your customers. Many third-party sites allow customers to make edits to their reviews, meaning you will need to continue offering great service.

  1. Use Reviews to Generate Content, on your site, on social media, and in email

Business customer reviews can also be useful for other functions. Use reviews from your customers to generate content ideas. By looking at the information that your customers are providing, you can learn what features of your products or services to focus on and which require more explanation.

Remember that your content does not need to be in the form of written text. You may also use ideas from reviews to create videos, photos, or audio. Tutorials or step-by-step videos can be especially useful if it seems like your customers are confused about how to use a certain product or service.

Bonus Tip:  Respond to all reviews promptly and make it easy for customers to review

Positive or negative you should respond with a thank you on positive and an explanation or solution for a negative review.  It’s a good idea to publically address a problem and offer a solution.  This will show you care and build trust in a prospective customers eyes, most people understand that no business is perfect 100% of the time, but what matters is how you handle issues that arise.

On another note make sure a customer can easily review your business on your own site or one of many reviews sites, and consider and automated follow up system.

In Conclusion

If you’ve been ignoring your customer reviews up until now, consider how they could benefit your business. Try implementing reviews into your content and see how it affects your marketing efforts.