Marketing Meat Head fans,
What a great weekend I have had down in Santa Monica, CA, where my new friend John Crestani put on a free weekend for students of his new course “Super Affiliate Networking System”!
It was a great networking weekend for me while John filmed the entire course for future use in his program. This was a real win-win situation for everyone involved.
The event had some top dogs from the affiliate marketing industry, a few mid-level guys like myself and a couple of beginners. Round tables were very beneficial as everyone had something to contribute.
A few of the most notable speakers to mention are Luis, the super-affiliate from Vegas, Jordan Schultz, the Mobile Affiliate Wizard (who also happens to be one of my mentors) and Ronnie Sandlin (copywriting expert and School of Hidden Knowledge, another one of my mentors). It was great to be around all the positive, like-minded affiliates for a weekend of learning and socializing. The days were long but felt short as the content was awesome and the exchange of knowledge was invaluable.
Just a quick recap of some of subjects covered:
First John talked about how faster servers improve website metrics. Then he covered some of the top affiliate networks and encouraged us to join Stack That Money Forum, which I joined December 9th, 2015. He talked about all the features and benefits of multiple facets of the forum, including the mastermind section, follow along sections, etc.
Next, he covered how to find ideas for niches and products to promote. He went over niche specific forums and explained how to find people’s problems there as well as use Google, advertorials, research tools and even observe people in actual physical stores.
After that there was a great section on competition spy tactics and how to use tools and resources such as talking to you affiliate manager for tips.
Another big topic John covered was sharpening your skills including HTML coding, use of Adobe Photoshop, etc. He suggested that we check out the resources like www.w3schools.com and www.Lynda.com because they are great starting points.
John also brought in a special guest – Carlos Vicente Cruz, who told an awesome story of his ups and downs. The story was inspiring and a real eye-opener for many of us.
Then Ronnie Sandlin from the School of Hidden Knowledge did an impressive section on copywriting. He talked about writing advertorials and finding pain points. Some of my takeaways are:
– The headline is critical
– Texts should be divided into small paragraphs
– Each paragraph needs to lead the reader to the next
Then we had a section on books to study:
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime. MJ DeMarco
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. Drew Eric Whitman
Ogilvy on Advertising. David Ogilvy
Scientific Advertising. Claude Hopkins
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel. Rolf Potts.
Zero to One: Notes on Startups, or How to Build the Future. Peter Thiel
Must Read Book List for Copywriting:
The Small Business Marketing Bible. David Frey
The Ultimate Sales Letter. Dan Kennedy
The Red Book. C.G Jung (or anything he has written)
The Hero with a Thousand Faces. Joseph Campbell
John then went on to discuss building a team of media buyers. One of the tips was creating a shared Voluum Account
After that John had Kent, a product owner, come up and present his point of view. He shared great information from the other side of affiliate marketing talking about issues that are much different from the affiliate perspective. Some of the topics that he covered include prepaid cards, affiliates making false claims, facing too many chargebacks.
Kent also talked about what it takes to get going, online services such as Lime Light CRM and PayPal, as well as such issues as inventory, customer support, mitigation for charge backs, reporting system and media funding.
John then had a fantastic section on landing pages and touched upon some of the advanced topics. A few of the subjects covered were the believability principle, scarcity, urgency, before and after images, doctor and celebrity endorsements, social proof, testimonials, dynamic personalization and finally, scientific studies.
The next section was the one that had me the most interested. It was dedicated to building an affiliate marketing business. We covered the process of hiring media buyers, ways of paying them and attracting the right talent. Bringing economies of scale to business, using bigger servers, having access to a programmer, designer and multiple resources, like cloakers, spy tools, and training resources were also discussed in that section.
Finally John talked about the biggest areas of opportunity, emerging trends, video, Facebook, security, compliance, virtual reality and business ops.
It was an awesome, life changing weekend for everyone involved. Thank you, John Crestani!