Landing Page Checklist | The Super Affiliate Guide

The Super Affiliate Landing Page Checklist

In online marketing, a landing page is a destination page that appears in response to clicking an ad, search listing, social page, or referral.  They are usually designed with a focused objective, such as asking a visitor to fill in a form, share a piece of content on social media, or watch a video. A landing page should always have a clear purpose and encourage the visitor to perform an action. Landing pages are made up of four main components, including a headline, image, copy, and a call to action.

Primary Components of a Landing Page

Headline

The headline is one of the most important components of a landing page. You want to create a headline that is so engaging that visitors want to read it. The headline should instantly grab the reader’s attention and make them want to read more. Developing a strong headline isn’t always easy. You may need to brainstorm and write down dozens of ideas before choosing the best one.

Which one of these grabs your attention??

Headlines_image

Image

Not all visitors are captured by words alone. Images can be just as powerful as the best headline, especially to visual learners. If you fail to add photos to your landing page, you could be dismissing a major portion of your target audience. However, not all verticals require visual stimulation. For example, many types of utility apps like antivirus software are not as visual.

Uber_image

An illustration picture of Uber on a phone

Copy

When creating copy for your landing page, you’ll want to put your initial focus on benefits. Features can be added later. Use a story to draw the reader in, while making use of the words “you” and “your” frequently to personalize the experience. You want your content to contain words that pop out at the reader, such as “crazy.” Avoid using words that are overly creative or witty. Keep it simple.

Here are some good copywriting tips https://www.copyblogger.com/scientific-copywriting/

Call to Action

Your call to action should be direct, ensuring that the visitor knows exactly what you want them to do. Sure, you could send the visitor directly to the offer but landing pages are much more effective. There are some exceptions to this rule. For example, you may consider skipping the landing page if you are going to promote a product or service that already has major brand awareness.

Direct Linking vs. Landing Pages

I get asked all the time “should I use a landing page or direct link”

As I mentioned above 98% of the campaigns my team and I run are with landing pages.

Really, the only time I will direct link is if I am testing an offer, early in the testing phase for a conversion to check to see if the offer is firing properly in the affiliate network or if the app or offer is a well-known brand, I recently ran a direct link campaign for the dosh app and make about $1500 in a couple of days direct linking.  Note: You can also get the affiliate network to fire a test conversion for you as well.

Why do most affiliates use landing pages?  Well, that is easy they simply work!

In this guide, I will walk you through main factors to consider with landing pages and help you make every last dollar on your campaigns.

Creative Tips for the Ultimate Landing Page

  1. Make Your Content Clear and Concise

When creating content for your landing page, keep it simple, clear, and concise so that everyone can understand it easily.

Simple_landing_page

  1. Craft the Ultimate Headline

If your headline doesn’t pull in your reader, you’ll likely lose the sale. Take the time to really develop an epic headline that will leave the reader wanting more.

Headline_Sample

Here is a good resource for headlines: https://www.quicksprout.com/the-definitive-guide-to-copywriting-chapter-3/

  1. Strategically Place a Call to Action

Where you place your call to action can greatly influence your results. Most times you’ll want to place your call to action above the fold. However, if you have a long sales page your call to action may be at the bottom of the page. Ideally, you want multiple calls to actions throughout your content for people who may be ready to buy at different stages.

Call_to_Action

  1. Develop a Custom Call to Action

Don’t settle for a generic call to action. Make it stand out from the text with words that entice your visitor to click. For example, if you’re promoting antivirus software, you may want your call to action button to say “Secure Your Computer” instead of simply “Download.” Make the CTA button a color that stands out from the rest of the page.

  1. Publish Customer Testimonials

Having reviews from past clients can help motivate readers to perform your call to action. Try searching the internet for testimonials or ask the advertiser for a list of testimonials to use.

Yelp_reviews

  1. Introduce Visual Cues

If a landing page has a lot of things going on, it can be difficult for visitors to know exactly what to do. Make it easy by adding visual cues to the page, such as arrows or diagrams that effectively pinpoint the CTA.

Visual-Cue

  1. Matching Your Landing Page to Offers

You want the transition to your landing page to be as easy as possible for your visitors. One way to do this is by matching your landing page to the website previously visited by the user.  I like to call this congruent advertising.

  1. Publish a TOS and Privacy Policy

In certain circumstances, you may be required to place a disclaimer at the bottom of your landing page that tells the visitor that the page is an advertisement. However, this is not always needed.

  1. Keep Your Landing Page Relevant

One of the biggest mistakes you can make when creating your landing page is adding content that is not relevant. The offer should meet your visitor’s expectations and deliver on any promises made. Failure to do this could result in poor lead quality.  I was burned once saying “Free” solar panels when they weren’t actually free and the advertiser didn’t want to pay for my leads 🙁

  1. Encourage Buys with Scarcity

In e-commerce, scarcity can be highly useful in motivating customers to make a purchase. For example, if you are selling a tablet and the page claims there is only 1 left, customers are more likely to buy due to the fear that the product will soon sell out.  This tends to work well with the e-commerce Shopify stores we have.

Scarcity_Example

  1. Drive Action with Urgency

Similar to products being scarce, having products that are only available for a certain amount of time can drive sales. By using countdown timers and mentioning how long the deal is available, you can help close the sale sooner than later.

Urgency_Example

  1. Gain Trust and Authority

If possible, try to add credibility indicators to your landing page to help gain the trust of your customers. Logos from trusted companies such as Microsoft and McAfee can make your page appear more professional and authentic.

Build_trust

  1. Create Local Relevance

When working on international campaigns, include the country flag and GEO colors of the area you are targeting. This shows your target audience that the landing page is designed exclusively for them.

Flag_Relevance

Technical Tips for the Ultimate Landing Page

  1. Limit Navigation Choices

Avoid giving your readers too many choices. Ideally, you want to have two main choices: leave or perform the call to action. While it’s generally okay to add other links, you don’t want to have too many as this can be distracting.

Limit_Choices

  1. Check the Page for Responsiveness

Before publishing your landing page, take the time to test it out for performance and responsiveness. Be sure to test it in different browsers, and if possible, on different devices including your smartphone.

  1. Personalize Your Content

While this can be a little tricky if you’re not great at tech stuff, personalizing your content can help keep visitors engaged. For example, instead of saying that your phone has a virus, you could say that your iPhone 7 is infected.  We like to call out the location in many of our campaigns 

  1. Compress Large Images

Large images can make your landing page load slowly, causing visitors to turn away from your site. Be sure to compress large images to ensure your page loads quickly. Take a few moments to test out your page load speed and aim for a load speed of under 500ms for mobile.  

Go here to test your page speed https://developers.google.com/speed/pagespeed/insights/

  1. Review Links Before Publishing

Don’t make the mistake of launching your landing page before checking to make sure that all of your links are active. Also make sure that your links are pointing to the correct destination.

  1. Add Scripts

The world of affiliate marketing is highly competitive. Help increase CTR on your page by using Javascript/PHP scripts.

Bonus TIP:  You will want to make your copy to around a 6-year-old reading level.  You will want to capture the user’s attention in 1-3 seconds.  Keep it clear, concise, and simple.  User the Hemingway App to grade your copy 

Well there you have it building an amazing landing page is only the 1st part of the your campaign, you will need to optimize and split test as you move through the phases.

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