It’s an effective way to attract clients directly to your profile and possibly your inbox.
Optimize the Look of Your Profile
One of the first things you want to do to find better leads and increase your connections is to create a more aesthetically-pleasing profile page.
Start at the headline and summary areas, creating content that is likely to engage the reader in just a few words.
You can also add more characters to your name, and add keywords if you edit on mobile.
Also, take a look at your profile photo. It should appear professional with a neutral background and preferably a headshot. (see mine above)
The purpose is to tailor the look of your profile to your target audience.
Come up with a tagline that tells visitors exactly who you are, what you do, and who you serve.
You also want to take the time to add your website URL, as well as any social media handles you may have.
Be sure to include a call-to-action and let people know how to contact you.
Check out my profile as a nice guideline
Write Engaging Profile Copy
LinkedIn offers professionals the opportunity to showcase their skills in more ways than one.
Instead of simply writing a bland list of your credentials, create content with your target audience in mind.
Make it interesting and add a little spice to keep your viewers reading.
There are several areas that you should focus on when creating your profile copy.
This includes your headline, which should span no more than 120 characters and contain SEO keywords, as well as your summary, which provides ample space for writing compelling ad copy that includes strategically placed SEO keywords.
The summary is where your visitors can go to learn more about you and the services that you offer.
Keep in Linkedin is a mini search engine for working professionals.
If you are not an experienced copywriter, consider reaching out to a professional.
Here is a sample of my summary section:
Implement LinkedIn-Focused SEO
It is important to understand that LinkedIn SEO differs slightly then standard SEO as the keywords that are typed into LinkedIn are often not the same as the keywords you would normally type into Google.
Most people do not see LinkedIn as a search engine and utilize short-tail keywords.
Linkedin SEO gives you 3 options to search for, people, jobs, and content.
To find the right SEO keywords to use in your LinkedIn profile, conduct keyword research based on what terms you would ordinarily type for your business website.
When trying to find keywords, ask yourself a few questions, such as: “What do you want your profile to rank for?” and “Do these terms receive adequate search volume?”
Under people play around with your 1st, 2nd, and 3rd connections, and see what comes up when you search certain words:
With a little careful SEO keyword research, finding keywords that are worth ranking for and have a reasonable search volume, you can optimize your profile to ranks in SERPS on Google.
Some areas you might want to add keywords:
- Experience section
- Skills section
The key is finding keywords that are related to the kind of traffic you are looking to get to your profile
Funnel Visitors Down Your Profile
Copywriting is important to your LinkedIn profile as it helps transform your profile into a tunnel for attracting new leads.
Many LinkedIn users wait until someone contacts them through direct messages.
Instead of waiting, funnel visitors down the page, starting at your cover photo, moving to your headline and summary, and then finally to your media section and inbox.
Users should have a clear idea of who you are and what you offer just by looking at your headline.
As they move to your summary, they can get an idea of what types of services you offer.
In the media section, you can add links to websites or blog posts.
You can also add a video which helps further display your brand, followed by a strong call-to-action.
Build Connections with Your Target Audience
While creating a funnel on your profile can help you attract your ideal clients, you will also need to work to build connections with other professionals in your industry.
While some LinkedIn users simply connect with everyone they can, this could potentially be bad for your profile from a keyword perspective.
You want to connect with your ideal audience.
If you are new to the platform, you can begin your search with a few general terms that you already know about your audience, such as “law firm” or “small business.”
It can take some time to find people that really reflect your ideal client.
You can initiate a connection by just sending a quick message that says “Hi” and introduce yourself.
Display Skills and Endorsements
To maximize your SEO efforts, be sure to optimize certain sections for keywords.
The skills and endorsement sections are a great place to start.
You may also find keywords naturally in the Recommendations section.
This is where past clients and references can talk about their experiences working with you and the results of this work.
These clients will likely add keywords without knowing which can help boost your SEO efforts.
LinkedIn allows users to include a list of skills which tells your visitors where you succeed most in your industry.
It may be possible to add some target keywords in this section.
Start by posting your top three skills, followed by other primary skills.
Know that your top three skills are more likely to get endorsed.
Endorsements occur when other users endorse you for the skills listed on your profile.
Post Relevant Content Consistently
Posting content on LinkedIn may not always get you the results you expect.
However, it is important to be consistent and offer quality, relevant content.
Try different methods of content to see what works best, whether its images, videos, long-form posts or shared blog posts.
If you fail to be consistent, it can be tough to really measure your success.
Ideally, you should post different types of content multiple times throughout the day to really measure your results.
Look at what your competitors are posting to get an idea of what you should post and how often.
Engage with Other LinkedIn Users
Engaging with other users on LinkedIn often proves fruitful.
When you engage with a post, your name and comment appear on the connections’ LinkedIn feed, which can also make you appear on the lists of second- and third-degree connections within that person’s network which ultimately expands your reach.
In short, the more presence that you maintain on LinkedIn, the more likely you are to be seen by people both in and out of your direct network.
In fact, a good majority of your time on the platform should be spent engaging with other people and their content.
This can often be more productive than creating your own content.
One thing to consider is not jumping right into the pitch. kind of like not asking for marriage on the 1st date.
Our friends over at Marketing Land offered a great script to go by:
“Hello [ name ],
Thanks for connecting. I see that we are both in the [ niche ] industry. I am an [ industry title ] myself. Are you working on anything interesting lately? Chat soon! – [your name ]”
This script implies that the person has already connected with you or may have extended the connection first. It creates a sense of familiarity versus making it seem like a random stranger is connecting with them.
It also gives a reason for the connection, instead of leaving room for the person to suspect ulterior motives. They know what you do, so they can decide whether the connection is worth their time.
Finally, it prompts the person to respond by asking them about themselves. This puts the ball in their court. And, if they happen to be working on a project that you could potentially help them with, it opens the door to having that conversation without you coming across as salesy”
Potential client script
“Hello [ name ],
Thanks for connecting. I see that you [ run a small business/have a law firm/are a tech entrepreneur/etc ]. I wanted to reach out because I [ help businesses like yours do x ]. Maybe there’s potential to work together. Are you working on anything interesting lately?”
This leaves it up top the person to respond to you, there’s no pitch, and no rambling about your services.
Let the conversion flow and keep it open, this will allow them to ask about your services that are relevant to them and potentially avoid drawing leads that are not the best fit
Review Your LinkedIn Analytics
By understanding and reviewing your LinkedIn analytics, you can learn a lot about your marketing strategy and how well it’s doing.
Although LinkedIn offers limited data to tell you how your profile is performing, there is just enough information to gain a good understanding of your performance patterns.
Through LinkedIn analytics, you see how many people have viewed your profile, how many post views you have received, and how many times your profile has turned up in search.
You should also be tracking how many leads you generate as a result of your hard work.
With this information, you can tell if your efforts are actually paying off.
If you would like to learn more about making money with online traffic then check out my FREE Affiliate Marketing Course