My favorite paid traffic source is Facebook, but its getting more expensive to advertise on. In quarter four of 2018 we cracked the Pinterest code and will continue innovate as affiliate marketers. - Brian
By now I hope you're convinced that paid traffic is the way to go in affiliate marketing.
Now let's take a look at the main traffic sources my team and I use.
Literally hundreds of different traffic sources you can buy from, I know that's overwhelming but in the end you tend to buy from a few really good ones.
What makes a traffic source different from the next?
1. Audience type
What type of audience does Snapchat have?
For the most part younger people and millennials.
Do you think advertising something that is known to be for senior citizens back pain will do well on Snapchat?
I think you know the answer for that?!
But for a car brand, that has a target market of people that are 18 to 22 years old. Snapchat will be a perfect platform to reach them.
The most important thing you need to understand is what type of audience your traffic sources bring you.
2. Options for Targeting
This is your ability to select portions of the audience on a traffic source or segment.
Here are some common targeting options
Favorite television shows
Location, for instance the city where they live
What type of cell phone they have Apple or Android, or desktop or mobile
The website they are visiting from this is commonly called the site ID
What time of day the ad is viewed
Being able to Target lets you gather data on which segments are the most profitable.
In Las Vegas I used to run the promotions team for a major night life company. Based on your production on the day before you were able to pick your location on Las Vegas Strip as to where you were going to promote for that day.
Obviously, certain locations on the strip have more traffic and better quality people for the nightclub.
So you always had an incentive to do well and work hard so you could pick early your target the area with the most people that would most likely attend the nightclub. This is a real life example of targeting.
Google and Facebook are the top traffic sources in the world because they have an incredible amount of traffic and you can laser target your preferred audience.
3. The Costs
Every Traffic source is different, for the most part you are on a bidding platform and can bid to get the placements you want.
You may find traffic sources that are extremely under-utilized and find hidden gems of under-priced traffic.
4. Rules and regulations
This has become quite the hot topic lately that some traffic sources are very strict on offers you can run on their network, this means you're limited to what you can promote.
Make sure you are following the GDPR rules in the European Union. This is European Union General Data Protection Regulation.
5. The Amount of Traffic
Some traffic sources like Google and Facebook have seemingly unlimited traffic with the amount of users on their platforms.
Other traffic sources are not quite as large not have as many users. In some cases it's difficult to scale a smaller traffic source.
If you find something working on one source it's very likely you can bring it over to another source and run it on that traffic as well.
There are a lot of traffic sources out there that are really good and not super competitive.
In some cases you can find very under-priced traffic. This occurs when the supply is greater than the demand.
7. Traffic Source Quality
Some traffic sources are terrible; the traffic they bring is just plain garbage.
There is such a thing as bot or fraud traffic.
Quality traffic sources typically have better budgets and better systems that don’t allow this to happen.
Just be aware that there are sources out there that are junk.
Paid Traffic Categories
There are literally hundreds if not thousands of traffic sources out there.
Let's look at the different kinds of categories.
I'm sure you've heard of social media?
Websites like Instagram, Pinterest, and Plenty of Fish.
These are social platforms where people go to interact with each other. They typically have strong targeting options like age, gender, interest, location, that will allow you to determine who will see your ad.
There are a lot of social networks out there but in this training we're going to focus in on the biggest one which is Facebook.
It's been my honey hole for the past 5 years and has made a lot of affiliates millionaires. Including me.
The main variables for testing on Facebook
We mentioned this earlier when we were talking about SEO.
Search traffic is basically an index of different websites when somebody searches something the results come up.
Google is the number one search engine in the world, and some other options are YouTube (owned by Google), Bing, and Yahoo.
All these search engines there's going to be paid traffic and organic traffic typically the paid traffic is on the top.
Google’s paid ad platform is called Google Ads and used to be called AdWords. So people still call it that if you have been around a while.
Advertisers can pay their way to the top of the page for the keywords that they want to advertise for.
The cost per click depends on the key word your advertising gone how competitive it is it's like an auction/bidding system.
The Google ad system is very user-friendly. It has a ton of options to help you create cost-effective and relevant ads in minutes.
The main testing variables
Mobile Traffic - this is advertising on cell phones
Mobile Traffic means you're advertising on cell phones.
Some people even consider mobile to be devices that are on Wi-Fi like an iPad
Mobile is the fastest-growing traffic source it has been for quite a while now.
Check out these projections going into the next number of years
One of the best things about mobile is it has opened up opportunities in emerging nations.
When I first started in affiliate marketing most of these countries were pretty much unreachable, but now they all have cell phones and can be monetized.
Facebook and Google both have desktop and mobile traffic and you can test both.
I would always recommend separating your desktop and Mobile Traffic test to see your results.
The most popular forms advertising within mobile:
Display / Banner
2. Pop Ups / Pop Unders
3. Redirect - this is when a visitor lands on a URL and they are directed to a landing page automatically
4. Push Notification
One of the biggest challenges in improving a campaign is the optimization process for mobile operating systems.
Wi-Fi vs Non Wi-Fi
Sometimes it can be difficult to make sure your creatives are displaying properly on cell phones and often times there are many different versions of cell phones an operating systems.
But, there's a huge potential for mobile that reaches all over the world.
It's fairly inexpensive to advertise especially in some of these untapped global markets.
There are certain traffic sources that specialize in justice mobile for pop ups and display ads, some of my favorite mobile traffic networks are