As I mentioned earlier the first step should be picking the traffic source ​where you are going to promote your offers. I already recommended Facebook.

Facebook is our go-to-choice since you can highly target audiences, and you can see what is working for a reasonably low budget.

My pro tip is to figure out one Traffic source and which offers work well there.

One of my mentors told me in a mastermind in 2014, get good on Facebook Traffic, and that advice has paid dividends for years. Facebook is a proven Traffic source for us, and many thousands of other people. I suggest starting there. That eliminates one variable, you know the Traffic is good. If you can't make this Traffic source work, you know it's something else, not the Traffic source. We've proven that Facebook works; at the time of this writing were crushing over $5-15K a day with Facebook Traffic!

If it's not Facebook, I would recommend Pinterest, mobile ad networks, Native ad networks, and potentially the Google Suite of AdWords, YouTube, and the Google Display Network (GDN).

There are so many Traffic sources to choose from; I often get asked which is the best? The honest answer is that they all can be the best depending on what you are running and how well you optimize the Traffic to your offer.

You will have to reach your own decision here.

The best thing you can do is take massive action, get some ads up, and learn by doing!

If you decide to try an untested source, I would research and find out if other people are making it work.

2. Choosing Offers

Here is my process when I choose an offer:

• I do competitive research with AdSpy
• I test multiple offers
• I use my own two cents on what I believe will be a good offer
• I like to go to conferences and hear what the buzz is all about
• I mentioned earlier talking to your affiliate managers is huge
• I also like to buy campaigns and pay for expensive masterminds to learn about campaigns that are working right now!

Suppose you want to run a mortgage campaign in the United States. There are many different mortgage companies out there all sorts of payouts and from different advertisers.

I would pick two or three and test against each other to see which one performs better.

You may find the lower-paying offer actually converts better. We've seen this many times.

Sometimes things just don't convert well and testing multiple offers and seeing one is converting better than the rest, then you know it's not you it's the actual offers.

3. What to do now

  A. Get your offer links from your affiliate Network.

B. Visit the offer page, see what it looks like and what the details are:

C. Researching the campaign

Top Affiliates will have a huge advantage before they launch because they've researched other media buyer's for a couple of weeks before the launch.

Did we decide on that traffic source an offer yet?

It's time to do the research

   1. Spying

So, you talk to your affiliate manager and they recommended an offer. You've done some research and found some landing pages from other affiliates. If it's an offer that big brands run, you may have an untapped market of Landing pages to look at directly from the advertiser.

I like the tool AdSpy; it will give you a significant return on investment just based on the time you will save.

   2. Talk To Your Affiliate Manager

I mentioned this earlier but talking to affiliate managers is crucial. They are your eyes and ears inside the networks. Keep in mind, when you make and spend a lot of money on Traffic, they are making money. They want to help you, but you need to show them that you are for real and treat them with the utmost respect.

   3. Research the offer

Russell Brunson talks about funnel hacking which means pull out the old credit card and go through the entire offer by the upsells all the pages watch the VSL(Video Sale Letter).

 You can find a lot about an offer and get many creative copywriting tips from writing down all the words in a VSL. You can use a dictation website and play the VSL into a speaker and get the whole thing transcribed for you. Check this one out Dictation.

   4. Where to run the offer?

Sometimes networks have exclusive offers that only they have. Some offers are not exclusive and might be on multiple Networks.

As previously mentioned, split testing offers against each other from different affiliate networks is essential. Sometimes affiliate networks "scrub" some of the leads, or they are not tracking correctly.

   5. Your creative stage

So what are the ads and the landing pages you intend on using? A lazy affiliate will skip this step and just swipe the competition's landing pages and ads.

If you go this route you will always be behind the top affiliates.

I would recommend the following three steps:

1. Craft good headlines. brainstorm angles. and write good copy for your offer.
2. Find images that are creative.
3. Create your own landing pages.

It isn't easy to explain. To reiterate, keep a swipe file and come up with unique ads all around the internet.

If there's something that catches my eye, it must be good. I was running diet offers heavy a couple of years back and have a fantastic swipe of only diet offers and still reference it today.

Keep in mind inspiration can be found anywhere.

Remember, this is a profession that takes practice and experience. Over time you will develop a keen eye for things that work. You will likely know what's going to be successful before it even launches.

6. Your Ads

Time to brainstorm your ads and angles.

1. Based on your angle, design a set of ads.
2. Follow the step-by-step Facebook Ad manager

7. Your landing pages

1. Design that landing page in the Landing page builder. Refer back to the Landing page section above.

​8. Setting up the back end

Here is a video on that:
Click Here

Don't worry setting up the pixel only takes a few minutes. The Facebook pixel might sound scary; however, it is surprisingly easy to work with and taps your campaign into Facebook's artificial intelligence.

The Facebook Pixel Helper works in the background to look for conversion or Facebook pixels and provide real time feedback on whether or not it's been installed correctly. A small number will appear on the Facebook Pixel Helper icon to indicate a number of pixel events. When clicked, a panel will expand to show a detailed overview of the page's pixels, including warnings, errors and successes. Learn more about using Facebook pixels here: https://developers.facebook.com/docs/marketing-api/facebook-pixel

Facebook Pixel Helper

Standard events best practices

Events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). Standard events within the Facebook pixel code enable you to track specific events, optimize for conversions and build audiences.

Simply copy the code for type of event you want to track and add it to the Pixel base code on the relevant page of your website. Learn how to install the Facebook Pixel.

Below are important tips and best practices for using standard events:

Standard event codes are case sensitive, so be sure to copy the code snippet exactly as it appears. For example, the standard event code for tracking page views is  fbq('track', 'ViewContent'); as shown in the table below. If you accidentally add fbq('track', 'viewcontent'); to one of your web pages instead, you'll see an event called viewcontent show up in your ads reporting as a custom event rather than a standard event. Learn about the difference between standard and custom events.

For the standard event "Purchase", we recommend setting the value and currency to better reflect your conversion. Learn about setting the value and currency of your conversions.
Add a full funnel of events (ex: ViewContent, AddToCart and Purchase) to capture all relevant purchase actions. For example, if you sell toys on your website, you would place the corresponding standard event code on your add-to-cart page and purchase page

Standard event example

See below for an example of what your website code will look like with standard events installed.

1. Your website's original code: Paste the Facebook pixel code between the <head> and </head> tags of your web page. You may already have other existing code between the head tags, so just place the pixel code underneath that, but above </head>.

2. Your Facebook pixel base code: Your Facebook pixel code will look like the diagram above, except your pixel ID will be different from 1234567890.

3. Your standard event code: Within your Facebook pixel code, above the </script> tag, paste the standard event code that's relevant to your page, such as the Add To Cart code. You'll need to do this for every page you want to track.

The key here is that every page of your website should have everything that's enclosed in section 2 (the base code), but different pages will have different snippets of code for section 3 (standard event code). See below for another example.

It is extremely important to place your pixel as soon as it's created, you won't be able to use custom audiences for a few weeks on new ad accounts.

After Copying and pasting your the Facebook pixel a notepad, you’ll want to add an “event” to it in order to determine what you’re actually tracking.

You would, for example, place an extra snippet of code to the pixel when someone land on your presell page, VSL, adds to cart or purchases.

9. Back end campaign strategy

You're going to want to segment your traffic

Here's an example:

You're going to want to separate out mobile and desktop traffic and if you're running on Facebook and Instagram traffic as well.

Here are a couple ways to go about it

1.  Segment before

In the image above, when I launch campaigns on Facebook, I like to put different age groups. For example, 21 to 25, 25 to 30, 32 to 34 etc.

Usually, within a few days of running you can tell which age group is performing better.

2. Segment after

From the Example above we are breaking down the age groups first.

Broad age targeting everyone puts everyone in a large group. Then you create groups after the test by looking at the breakdowns tab.

10.  Launching the campaign

1. You want to start with a low budget of around $10 to $25 and ensure everything is tracking correctly.
2. Set your initial bids. Sometimes it makes sense to bid higher than the minimum to get access to better quality Traffic.
3. Launch. The internet runs 24/7. Launching in the middle of the night is usually okay. I like to set launch times for around 4 a.m. eastern standard time.

11. Double check your campaign

I would plan on double-checking your campaign before you launch it.

Please make sure all the links are working and tracking properly before you send live traffic to it.

Traffic source > Click Tool > Landing Page > Affiliate Network

You want to make sure your links are working.

1. Check your traffic source to see if the clicks are tracking
2. Check your affiliate network for clicks.

If you want to do a test conversion, ask your AM to fire a test conversion.

A test conversion should show a lead or purchase on your pixel.

You want to start with a low budget just in case something isn't right.

It would be a crappy morning if you woke up, and the Traffic source spent $500 or more, and you had zero conversions. It's happened to me.

For example, you may want to set a $50 budget if you're getting $20 conversions. If your campaign is setup correctly after a $50 spend, you should hopefully get at least one conversion.​

Next actions

1. Launch your campaign
2. Check the tracking make sure it's working properly
3.  Get that first conversion or sale.