Top Advanced Cost-Per-Click (CPC) Advertising Trends of 2019
Today there are countless ways to promote your business and brand online. However, there is no denying that some are more effective than others. Pay-Per-Click (PPC) is one such marketing technique that involves purchasing clicks from a select source, such as a search engine or social media platform. When a web user sees your ads and becomes interested, they can choose to click on the ad which could convert to leads and sales. While PPC requires an initial investment, many experienced marketers find these tactics to be quite effective in increasing overall sales and improving brand recognition.
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Mobile Campaigns
Mobile internet usage has skyrocketed in recent years. In fact, mobile devices accounted for a whopping 49.7 percent of web page views worldwide as of 2017. With more and more people constantly on-the-go, having access to the web while not at home is a must. To keep up with the times, you must implement mobile campaigns into your PPC marketing plan.
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Artificial Intelligence
Cost-Per-Click advertising is growing day by day. Recently, the use of artificial intelligence (AI) has been used in the PPC industry to achieve better marketing results. PPC campaigns that use AI are often more successful and result in less work due to automation techniques.
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Voice Search
While voice search is certainly not a new discovery, it has become a more widely-used technology in recent years. Not only is it convenient and available on most modern devices, including home devices like Google Home and Alexa, it also has a direct impact on marketing. Voice search effects SEO, which in turn alters the results of CPC.
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Amazon
Today, Amazon is one of the biggest retailers in the world. As so, it’s only natural for marketers to want to use the platform to generate bigger profits. As Amazon continues to rise, marketers are bound to see changes in their marketing efforts and its effect on PPC.
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Audience Targeting
Audience targeting is one of the most important aspects of any online marketing campaign. One effective technique for the current year involves the use of sophisticated targeting which consists of more detailed information which can lead to better conversions.
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Visual Search
Voice search isn’t the only way to find information online. If you have a camera on your smart device, you can now search the internet using your camera. Services like Google Lens make it easy to find what you’re looking for online and can impact some marketing trends like Cost-Per-Click advertising.
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Remarketing Features
With CPC remarketing features, marketers can attract potential customers who may not have converted during previous campaigns. You can expect to see even more remarketing features in the upcoming months.
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Social Media
As nearly everyone has an account on at least one social media platform, it’s a no brainer to implement social media marketing into your marketing campaign. Social media platforms have the potential to contribute the most to PPC advertising, directly behind search engines.
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CTR Ratio
The cost of Pay-Per-Click advertising has risen. Although, that doesn’t mean you shouldn’t still be using these tactics. When used correctly, you can improve your CTR ratio substantially, lower your costs, and meet your sales goals quicker.
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Personalization
As PPC advertising continues to grow and evolve, it has become easier and easier to personalize your marketing approach. Personalizing your target audience is a great way to reach people that are most likely to be looking for the product or service you are offering.
Final Verdict
By now, you must’ve learned the 10 best CPC trends 2019.
We’ve thoroughly researched to find out the defining and advanced CPC techniques 2019 so that you people like you could benefit.
If you want to get better results and succeed in Cost-Per-Click Advertising, make sure that you take advantage of all the available features.
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