I'm sure at some point you have thought about starting your own business. You have probably had thoughts of making your own hours and unlimited days off.
What does owning your own business mean to you?
- More Free Time
- More Money
- More Choices
- More Autonomy
- No Boss
This is about the time you think to yourself
“It costs money to start a business”
“I have a job, I don’t have the time start a business”
“What business would I start”
You have come to the right place to begin your affiliate marketing journey. We couldn't be more excited to have you and we hope that this information will be a key component to your success, my team and I poured over 2 months into the project to give you the best Ultimate Guide to Affiliate Marketing on the internet. - Brian
I am certain you have thought about this but something like the thought above prevented it.
It was the same for me back in 2002-2004
I had bounced around to a couple of customer service manager jobs at major corporations to a couple of outside sales jobs at a few commercial printing companies.
I remember looking at the commission structures thinking dang the company is making out like a bandit and all that is left for me is a small percent.
On top of that 2 weeks of vacation a year, really? I had never made it long enough at any one company to get up that sought after 3 whole weeks!!
So that is when I started my “side hustle” working the door at a new popular night club for some tips and weekend cash.
Soon I started throwing events at the club where I worked once a month, then once a week, started working other clubs, throwing events eventually going to 6 nights a week and leaving corporate America to start my own company!
I started my 1st web site in 2004
I loved working from home and learned the ins and outs of owning web sites, posting pictures, social media, and eventually driving leads for the business.
This Meme is so true, I have always wanted to be the best at everything I do and being a great promoter, to put it simply, was extremely hard work and long hours in front of a computer.
I did this very successfully and even earned an award as “Chicago’s Top Promoter” until I was moved out Las Vegas by the Hakkasan Group in early 2013 to help open the largest most expensive nightclub in the world.
That was my 1st corporate job in nearly a decade since 2004 and wow did I HATE IT. The insane hours versus the pay I was taking home simply were not adding up, but the education I received was priceless.
I hated it so much and was just entering my 40’s and knew that I had to do something else with my life.
That is when I discovered real online marketing, now I had a taste of this with my promotions company and party bus company with some paid advertising on Yelp and Google, however I had no idea you could really make a great living marketing online.
This is when I decide to go “all in.” I was in pretty deep credit card debt from being over extended in 2008-2010 living beyond my means, but I knew there was something there.
I bought just about every course that seemed relevant, different software, masterminds, events you name it, anything that I felt could help me become an “online marketer.”
I saw so many people killing it and I thought “Why not me?” I want to travel, make millions, and be my own boss!!
So what is Affiliate Marketing:
Affiliate marketing is when you get paid a commission for promoting products / services for other companies.
Here is something to explain it better:
Do you remember the encyclopedia? Sales representatives used to go door to door selling people on the brand new Britannica line.
This was like the 1st generation of affiliate marketers.
Imagine yourself making a sale of $100 to the family and you get a $20 commission form that. The encyclopedia company has many divisions: research, editing, printing, etc, but you focus on one thing and that's marketing and selling the product.
You make money in the example above 20% of the sale and you are not even an employee of the company – you are an independent contractor.
If you are like most sales people you set your own hours and work your own schedule. The more you sell the more you make, that is your incentive.
So what’s in it for the Encyclopedia Company?
Each set of books cost them about $35 to make, they sell for $100, the salesman gets $20 and that leaves $45 profit for the corporation... risk free
If the salesman doesn’t make a sale for a week, it costs the company nothing; it’s a great strategy for the company!
I think by now you see the benefits for both parties, the salesmen “affiliates” make unlimited $$ and have time and location freedom and the companies can easily expand their customer base without taking on much risk.
Once the company has the data on the customer they can upsell that to other products or services down the road, better known as LTV, or long term value of a customer
So what makes Affiliate Marketing much better than door to door sales??
Aside from walking around in the cold, heat, rain etc, or getting attacked by neighborhood dogs the internet has completely changed the game
1. As mentioned earlier your income is not tied to time
No door to door sales trading your time for money
Website and campaigns can make money for you 24/7 even while you are sleeping!
2. You are not limited to a territory
With the power of the internet you can make money in just about any country, we have had a lot of success in the United Kingdom and Australia to name a couple.
This morning my Canadian media buyer hit a campaign in the United Sates that is making 4 figures a day.
3. You are not limited to one company
There are typically no contracts and if you want to work with another company you simply log off and log into another affiliate network and get your link to another offer.
If you want to take time off, go ahead you are your own boss.
Who is involved with Affiliate Marketing
Ultimately there are 5 people involved with a typical affiliate campaign
1. The “Publisher” also better known as the Affiliate
This is you
You are the person connecting the customer to the product or service.
You create the ads, the copy, the landing pages, a.k.a “the funnel” to persuade the customer into making a purchase, entering an email, or making a phone call.
A. You Find Potential Customers (Traffic Sources)
B. Find Offers to Promote (Products and services)
C. Create Marketing Material (Ad, Copy, Landing Pages, etc)
D. Optimize your campaigns until you make them profitable
2. The Affiliate Network
This is the marketplace for offers, usually people call them aff. Networks and or marketplaces for the offers.
“Offers” and the products and services that the companies are trying to sell.
Affiliate Networks serve as the “middleman” or liaison between the affiliates and the owner of the product or service.
There are many affiliate networks and logging in you will find 100’s if not 1000’s of offers to promote.
Here are examples of some of the “verticals” you will find a variety of offers in:
- Weight loss
- Make Money Online
- And many, many more
After joining and getting approved in an affiliate network you will be assigned an “Affiliate manager” sometime called the “AM.” This is your inside contact to help you with any issues, recommend offers, etc
It’s typically easier to go through an affiliate network when you are starting, but the networks are optional in some cases you may want to bypass the “middleman” and work directly with the advertiser, who may have their own affiliate program.
We will dive deep into Affiliate Networks later on
3. The Advertiser
This is simply the business or company that owns the offer. Most companies have an in-house marketing team, but affiliates can get more sales with a lot less risk.
The advertiser only pays a commission when a conversion happens.
It’s possible for some companies to have an in-house team and affiliates or just one of them.
Companies put their core focus on running the business and have people like you and me run the marketing campaigns.
Ad Network – A marketplace where Advertisers and Publishers can buy and sell ads. An Example is Outbrain:
Millions of companies use affiliates in all verticals, dating, gambling, transportation.
Way too many to list.
4. Traffic Sources
This is where the customers come from.
You build a funnel or web site, you advertise you product or service you need to get people to visit in order to make sales.
A lot of websites you have visited sell ads to make revenue to sustain their sites
A couple everyone has heard of is Facebook and Google.
There are a lot of types of traffic sources out there.
- Direct – You can buy directly from a web site. Here is a CNN.com example and Google is another example
Here’s a good example:
5. The Customer
So in the end someone has to buy whatever it is we are offering, right? The Customer the affiliate sent buys the product or service from the company
Your role as an affiliate is to persuade them to buy a.k.a convert.
Our role as an affiliate is to make people’s lives better.
The end goal here to create a win / win situation for all the parties involved.
- The customer gets connected to the product or service that solves their problem
- You the affiliate makes profit
- And the company, traffic source, affiliate network all make money as well
So what does the “back door” look like, the technical stuff we are all afraid of??
How does the money flow?
This is easier than you think these days the “tech” is sophisticated and really simple to use
So here is an overview of how it all works:
- You get a unique tracking link from each offer from the affiliate network or direct from the advertiser. You get paid when someone buys or converts on your link
- You can put your link into a tracking software. The tracking of the conversions and other data will be complied for you, I will show you later on how to do this step-by-step
Affiliate Marketing Benefits
- You can make money while you sleep. Pretty much every day for the last 4-5 years of my life I have money coming in while in I sleep
- There is a lot of money to be made. As I am writing this my media buying team and I are the top earner on CLICK BANK and an Affiliate network. Surreal27 is one of my 3 accounts. THIS IS REAL NOT A DREAM.
3. It’s actually not hard to get started. All you need is a decent computer, internet connection, and some money for traffic
4. There are no long-term commitments or contracts. As I mentioned earlier you can join and leave offers as you wish, want to take a trip? Go ahead, you can pause and start a campaign whenever you want.
5. This is as real as Marketing Training as you will ever get. Once you learn the art of selling, copywriting, and persuasion, you can pretty much write your own checks to yourself and possibly use this as a stepping stone to even bigger things
Affiliate Marketing Downsides
- You are Not building any tangible assets. I preach this to my team and on my You Tube Channel you need to build a sustainable business over time and with affiliate marketing you connect the customers to the advertisers, the advertisers get the customer data, and you as the affiliate only get paid once.
There will not be an “Exit” check when you leave the business, no one will buy your company
Fact of the matter is, affiliate marketing is a great business to make some cash and learn some skills, but in most cases it should be a stepping stone to bigger, more long term things.
2. Campaigns can be hit or miss, and often unstable
We have had days were we make $5-10K profit then weeks go by where we make nothing.
There are a lot of reasons for this, some are:
- The traffic source shut down your account, or the cost of traffic went way up
- The offer you were running gets paused
- Your campaign ad gets exhausting or someone swipes you creatives and all of the sudden, you are no longer profitable.
A lot of people can’t handle the unpredictable aspect of this business and opt for a more “passive income”
It really boils down to you in the end…
Would you rather make over $1,000,000 in a year that is all the time up and down or would you rather make $6000 and month at a job passively.
That’s $1 mil vs. $72K a year
Don’t let the passive allure blind you to the opportunity here.
3. There is a Dark Side to this business model
I am sure you have heard of people that were ripped off online and overall affiliate marketing doesn’t have the best reputation.
There have been shady/dirty campaigns that make us all look bad
Since this is a commission based business affiliate will try and get every last bit of profit from a marketing campaign.
You can promote legitimate stuff like Amazon, or products on Shopify, or custom hoodies on TeeSpring, or you can promote the other “questionable” stuff.There is a lot of money to be made here so it’s up to you to decide what kind of affiliate are you?
Ask other affiliates and affiliate managers on what is hot and where you can ethically run it
4. This is a skill that takes a lot of hard work and time to master
Have you ever heard the term “If it was that easy everyone would be doing it”?
This is definitely the case here, there are a lot of variables and many ways to make money online.
One of the biggest road blocks is you have to spend actual money to make money. If you are not buying traffic then you are not converting any customers.
Most of us, including myself always looked at life like this you go to work and take home money.
This is the case with Affiliate Marketing you have to put in the work and spend your own money to make money. Losing $100 hurts way more then the feeling of making $100. It’s in our DNA to avoid losing money.
And finally, there is not a lot of great programs to really teach you how to market. There are a lot of gurus and coaches out there that make their money by selling you their courses and not off the actual affiliate marketing. I hope after going through this training and seeing mine and my team’s real results and screen shots and learning from me, we can help you along on this journey worth taking..
Ready to Blast off With Affiliate Marketing
How are you feeling? Is this all making sense, too much to absorb??
I know the feeling like a fire hose in the mouth, don’t worry stick with me it will make sense soon.
Learn more about me here.
Memorize the definition: Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.